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# The PPWR Shift: What It Means for Products, Packaging and Data
- URL: https://www.packagingeurope.com/the-ppwr-shift-what-it-means-for-products-packaging-and-data/
- Published: 2026-10-07T13:49:32.000Z
- Updated: 2026-10-07T13:49:32.000Z
- Description: The operational impacts of PPWR and how it shapes packaging decisions across the product lifecycle.
- Author: Packaging Europe staff writers
- Tags: #homepage-webinars, #Upcoming Webinars, Webinars

[![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/logo-512x512-12.png)](https://webapp.spotme.com/login/eventspace/The-PPWR-Shift-What-It-Means-for-Products-Packaging-and-Data?ref=packagingeurope.com) 

****Thursday 5th November 2026** • ****11:30 AM to 12:30 PM CET**  
Complimentary webinar with Centric Software®

[Register to attend ](https://webapp.spotme.com/login/eventspace/The-PPWR-Shift-What-It-Means-for-Products-Packaging-and-Data?ref=packagingeurope.com) 

****Learning Objectives**

What PPWR requires, and the challenges reshaping packaging, data and compliance before 2030

How connected product, packaging and supplier data creates one source of truth for managing change at scale

How Centric Software connects data, processes and teams, with a live demonstration, real-world insights and interactive Q&A

[Register to attend ](https://webapp.spotme.com/login/eventspace/The-PPWR-Shift-What-It-Means-for-Products-Packaging-and-Data?ref=packagingeurope.com) 

****About the webinar**

The EU Packaging and Packaging Waste Regulation (PPWR) has applied since 12 August 2026 and it has changed what it takes to bring a packaged product to the EU market. Packaging placed on the market now needs a Declaration of Conformity and complete technical documentation. Food-contact packaging must meet new PFAS limits, and recyclability has become a design requirement. More obligations follow in stages, from harmonized labelling in 2028 to recycled content and reuse targets in 2030\. 

For brands and manufacturers, PPWR is no longer only a sustainability topic. It is an operational one. Packaging decisions made early in development now determine whether a product can or cannot be launched and compliance depends on data that is often scattered across R&D, packaging, regulatory, procurement and suppliers. Many teams still manage packaging specifications in spreadsheets and email, which makes it hard to prove conformity across hundreds of SKUs and markets.

In this live webinar, we explore the operational impacts of PPWR and how it shapes packaging decisions across the product lifecycle.

You will learn:

  
- Which PPWR obligations apply today and which milestones are coming next
- How PPWR changes packaging design, material choices and supplier collaboration
- Why packaging data, specifications and documentation need to be connected to product development
- How to build an audit-ready trail for conformity, from material composition to final pack
- How a connected PLM platform turns compliance from an end-of-process check into part of everyday development

[Register to attend ](https://webapp.spotme.com/login/eventspace/The-PPWR-Shift-What-It-Means-for-Products-Packaging-and-Data?ref=packagingeurope.com) 

![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Murat-Ulucam.png) 

****Murat Ulucam**  
**Centric Software*  
Sales Director Retail

Speaker bio coming soon!

![CTA Image](https://storage.ghost.io/c/61/60/61607b5b-1c0b-4249-a886-4bc4c284c107/content/images/2026/10/Christian-Maurer.png) 

****Christian Maurer**  
**Centric Software*  
Senior Consultant

Speaker bio coming soon!