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# The Talking Point: PPWR implementation
- URL: https://www.packagingeurope.com/the-talking-point-ppwr-implementation/
- Published: 2026-11-04T10:20:23.000Z
- Updated: 2026-11-04T10:32:09.000Z
- Author: Elisabeth Skoda
- Tags: Regulation & Compliance, Sustainability, #homepage-features

[Click here to read the full Talking Point article](https://www.packagingeurope.com/ppwr-implementation/)

[**PreZero Packaging**](https://prezero.com/en/services/prezero-packaging?ref=packagingeurope.com)**'s Alexander Reitz takes a deep dive into practical challenges that come with PPWR implementation and how to tackle them, combining the points of view of packaging, recycling and waste management with the retailer’s perspective.**