Dove has collaborated with artist Craig Black on a new design for its refillable aluminium deodorant cases, limited to 300 pieces.
Craig Black’s signature Acrylic Fusion technique has been applied to the cases, which feature peach and turquoise swirls and his signature on the lower part of the case. His work ranges from paintings and sculptures to installations and live performances.
Named the Hyper Limited Edition, the new range is based on Dove’s refillable deodorant launched in April this year. The aluminium case is designed to be refilled using cartridges made from 97% plant-based materials, derived from bamboo and bagasse fibres.
Dove adds that the range combines its 72-hour deodorant and antiperspirant with skin care credentials and includes a 0% aluminium salts deodorant and antiperspirant variants.
Artist Craig Black comments: “Every Acrylic Fusion artwork begins with a physical, hand-poured painting process. For this collaboration, we created an original artwork in our studio that captures the movement, colour and intricate details of the technique. Bringing that authenticity into the finished product was incredibly important to me.”
The Hyper Limited Edition will not be available at retail and will be distributed exclusively through selected giftings and giveaways.
Earlier this year we reported on Dove’s collection of refillable deodorants, consisting of three starter kits featuring a 35ml refillable anti-perspirant block. With 9 different scents available, all the refills are designed to fit interchangeably into any of the cases in a bid to give shoppers more opportunity for personalization.
In related news, Make Waves also offers a refillable antiperspirant and deodorant format, with the refills said to be manufactured offshore utilizing recycled plastic and recyclable at end-of-life. To use the case’s reload mechanism, consumers must rotate the base of the applicator by 90° and pinch and pull it from the main body.
