Specright and Lorax EPI’s data platform for EPR compliance is a finalist in the Digital Transformation category of this year’s Sustainability Awards (with the winners due to be announced this evening). In this interview, Specright tells us more about the entry.
You’re a finalist in the Sustainability Awards 2026. Congratulations! To start off, could you summarize your entry in less than 50 words?
Specright and Lorax EPI deliver an integrated, specification-level data platform that digitizes packaging data and automates EPR compliance reporting. Brands measure, reduce, and report sustainability performance at scale across global markets, turning fragmented packaging records into a system of record for regulatory action.
Why do you think the judges were impressed with your entry? Tell us about what is innovative about your project and its impact on packaging sustainability.
The ever-evolving regulatory landscape for packaging, EPR, PPWR, Digital Product Passport, and more, is expanding faster than most organizations can track it. Specright built the first platform to put the spec at the centre of that response.
Instead of treating compliance as a downstream reporting exercise, the platform starts at the packaging level: material type, weight, recyclability, and PCR content are captured once, structured, and connected directly to Lorax EPI's regulatory engine. That connection, spec-level data feeding live, jurisdiction-specific EPR fee calculation, didn't exist in the market before this partnership.
The impact is measurable. For example, a large retailer with 100,000+ SKUs went from zero records to 92% packaging data coverage for EPR regulation reporting in two months. Oriflame used structured specification data to reach 48% recycled content in PET packaging and now tracks over 600 tonnes of PCR material annually.
Unilever Prestige achieved 35–65% cost savings across core components through the same visibility. Spec-first isn't a reporting convenience, it's a fundamentally different way to approach regulatory compliance, and the results show it.
Finally, can you tell us about the ongoing development of your project, such as how it has been received by the industry?
As regulations increase and evolve, so has the Specright platform. Specright now has added PPWR Declaration of Conformity functionality and PFAS management, closing gaps as new EU PPWR articles take effect. On the AI side, Specright’s AI Assistant now drives two new capabilities: supplier collaboration tools that take unstructured supplier data, in any format, and convert it into standardized, managed specs ready for regulatory use, and AI agents focused on data completeness and readiness, plus packaging material recommendations that optimize for both cost and sustainability.
The Specright and Lorax EPI partnership has seen particularly strong early traction in EMEA, coinciding with Specright's expanded presence in the region. The embedded EPR and eco-modulation offering is resonating with European brands navigating PPWR ahead of enforcement, proof that spec-first compliance scales across jurisdictions, not just within them.
The winners of this year’s Sustainability Awards are due to be announced on the 11th November at the Sustainable Packaging Summit, taking place from the 10th-12th November in Utrecht, Netherlands. The Summit mobilizes leaders of the FMCG value chain, policymakers, NGOs, recyclers and investors to collaborate, remove barriers and identify opportunities on the road to sustainable transformation.
