Consumer Experience

Does generational marketing actually work?

Up to 432,000 hydration gels could be binned during London Marathon, Business Waste says

With approximately 60,000 runners set to take part in the London Marathon this weekend, packaging waste experts at Business

Why did Chupa Chups launch an ‘impossible-to-open’ lollipop pack?

Chupa Chups recently launched an “impossible-to-open” lollipop pack that is blade-proof, fireproof, and capable of withstanding 1000kg

Campari Group reveals portable Aperol Spritz format

Campari Group has announced the launch of Aperol Spritz TO GO, a ready‑to‑drink format designed for settings including

Iconic Packs – the evolution of McDonald’s packaging

In this edition of our Iconic Packs series we examine the history of McDonald’s packaging, from the launch of

Refillable cosmetic pack with one-handed ‘thumb-swipe’ closure revealed

Yonwoo presents Acto, a cosmetic pack with a thumb-swipe opening for convenient, one-handed dispensing – and a refill mechanism

Modern Milkman introduces home-compostable bread bag

British company Modern Milkman claims it has become ‘the first company in the UK’ to introduce Treetop Biopak’s home-

Refillable laundry detergent dispenser tackles waste through 'self-care ritual'

Ripl Efek’s refillable laundry detergent dispenser – comprising a stainless-steel vessel and an aluminium refill canister – is designed to

Novelis and Infinitum extend aluminium can recycling partnership in Norway

Novelis has extended its partnership with Infinitum, Norway’s deposit return system for beverage containers. The agreement aims to ensure

Amcor unveils lightweighted closure for sauce bottles

Amcor has introduced a new 55 mm closure targeting applications such as mayonnaise, ketchup and sweet sauces, said to be

One million Taco Bell sauce packets collected through US recycling programme

TerraCycle and Taco Bell claim that over five years, one million sauce packets and single-serve containers have been collected

Homethings utilizes Kelpi’s seaweed-derived coatings for refill sachets

Cleaning brand Homethings has revealed it is utilizing Kelpi’s seaweed-based coatings for the next generation of its refill