Consumer Experience

What makes the Ramune soda bottle so iconic?

In the latest edition of our Iconic Packs series, we take a look at the Ramune soda bottle, made famous

Recyclable nonwoven pack designed to reflect softness of Drylock’s diapers

Korozo Group, Drylock Technologies, and Colruyt have jointly developed a recyclable, nonwoven packaging solution for diaper products, aiming for a

Amcor introduces ‘user-friendly’ PET beverage container handle

Amcor has unveiled a new 38mm handle for PET containers for water and other non-carbonated beverages, said to have

How does colour affect consumers’ perception of packaging?

Using data to restore consumer trust in ‘climate-friendly’ labeled products

Scrutiny over greenwashing is intensifying, and the companies that don’t get it right now face legal repercussions in the

Greiner Packaging and Holy develop syrup bottle with integrated dosing system

Greiner Packaging has unveiled a syrup bottle with an integrated dosing system in collaboration with drinks brand Holy, designed to

Hunter Luxury and Jack Daniel’s reveal limited edition Formula 1 bottle packaging

Hunter Luxury has partnered with Jack Daniel’s to develop the Halo MK1 Limited Edition pack, built for collectors and

Why convenience is crucial for deposit return scheme success

Most consumers say they want to support recycling efforts, but what happens when participation doesn’t match intention? Marius Fraurud,

Circular&Co and The British Library team up for returnable cup scheme

Circular&Co has partnered with The British Library to implement Tap&Reuse, a zero-deposit system designed to

Closed-loop system for 100% recycled plastic reusable cups to be implemented at Eurovision

Borouge International (formerly Borealis), OMV, Greiner Packaging and event supplier Altstoff Recycling Austria (ARA) have teamed up to create a

Aptar Closures launches inverted lidless dispensing solutions

Aptar Closures has introduced a new range of inverted lidless dispensing closures for the beauty and personal care markets. The

Little Dish pack re-designed in interactive format

Branding agency Derek and Eric has partnered with illustrator Joe Whale (also known as Doodle Boy) to re-design Little