EcoSource, REEL and Transcend have collaborated to create REELchilla, a paper ice bucket designed to challenge conventional plastic ice buckets while delivering ‘premium’ presentation and a space-saving design.
Said to be PE-free, PLA-free, PFAS-free and fossil-free, the companies add that the solution can be assembled in seconds from a flat-packed format, can hold a 750ml bottle or four 330ml cans with ice and is leak-resistant for hours. It also features integrated handles for convenient carrying and serving and a printable surface for branding opportunities for drinks brands, hotels, festivals and events.
Shipped in a flat pack format, the product aims to reduce storage requirements and improve distribution efficiency compared with bulky, rigid ice buckets. The first samples of the bucket are currently being prepared for client evaluation.
EcoSource is a finalist in this year’s Sustainability Awards with its EcoSourcePackaging Intelligence decision support platform, nominated in the Digital Transformation category. The winners of the Awards are due to be revealed at the Sustainable Packaging Summit taking place in Utrecht, the Netherlands 10th - 12th November 2026.
In other news, earlier this year we questioned whether Heineken and Heinz’ six-pack containing five beer bottles and one ketchup bottle was marketing gold or an impractical gimmick. Released to cater to World Cup celebrations, it was received positively on both companies’ social media accounts, but after being shared on Famous Campaigns and Ads With Benefits’ Instagram accounts, some social media users disliked the idea of a multipack containing one less beer bottle – and questioned whether adding a bottle of ketchup would inflate the price.
