Why packaging data has become a shared priority
Leaders from across the packaging industry, approaching the issue from very different positions, are converging on the same diagnosis: nobody
Within the framework of the Holy Grail 2.0 project, major players across the value chain come together to improve packaging waste sorting accuracy through digital watermarking. We hear from Beiersdorf’s Sabrina Stiegler and All4Labels’ Michael Brocher about how the two companies collaborated to move digital watermarking from innovation to implementation.