Product visibility is an important part of packaging design, helping consumers identify products and assess their appeal. Transparent paper offers new possibilities for converters and brand owners exploring paper-based alternatives to transparent plastic films.
This webinar will examine how transparent paper balances visibility, material performance and recyclability across food and non-food packaging applications. We will explain the differences between transparency, haze and clarity, and how these optical properties influence the appearance of the packaged product. The session will also explore strength, printability and converting requirements, alongside the recyclability considerations associated with the finished packaging structure.
From packaging windows to bags and wraps, application examples will illustrate the opportunities and factors to consider when selecting transparent paper. Packaging professionals, converters and brand owners will gain practical insights to assess material suitability and make informed decisions when developing visible, paper-based packaging.
Ludovica Peretto Ahlstrom VP, BU Leader - Food Packaging Europe & Asia
Ludovica Peretto is Vice President, Food Packaging Europe & Asia at Ahlstrom. With a background in sales and marketing in specialty papers, she brings a commercial perspective to fiber-based packaging innovation. She works with customers and partners to advance paper-based solutions that combine material performance and sustainability, including opportunities for transparent paper.
Noël Cartier Ahlstrom Head of Global Science and Technology Development
Noël Cartier is Head of Global Science and Technology Development at Ahlstrom’s Pont-Évêque R&D Center in France. He holds a PhD in the physical chemistry of natural polymers and has contributed to the development of innovative fiber-based packaging materials. His background combines polymer science, research and product development, bringing a technical perspective to paper-based alternatives.
Karl Axnäs Ahlstrom Business Development Manager, Transparent Fiber Materials
Karl Axnäs is Business Development Manager, Transparent Fiber Materials at Ahlstrom. He holds an MSc in Chemical Engineering, specializing in pulp and paper chemistry, and has over 20 years of experience across the pulp and paper value chain. His background spans mill operations and innovation with brand owners. At Ahlstrom, he explores transparent paper applications that combine product visibility and packaging performance.
Olivier Paquet is Senior Scientist, Global Science & Technology Development at Ahlstrom, based in Pont-Évêque, France. He holds a master’s degree in Polymer Science and a PhD in Materials Science from the University of Grenoble. With experience in technical customer service and food packaging product development, he leads R&D projects to create new fiber-based materials and advanced functionalities, connecting scientific innovation with practical application needs.
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