Nivea and ExxonMobil develop collation shrink film with PCR PE content
Nivea has teamed up with ExxonMobil Signature Polymers, Green Worms and Vardhaman Polypacks to integrate post-consumer recycled (PCR) polyethylene
Nivea has teamed up with ExxonMobil Signature Polymers, Green Worms and Vardhaman Polypacks to integrate post-consumer recycled (PCR) polyethylene (PE) content into collation shrink film for its skincare products, aligning with its Net Zero target for 2045.
The companies sought to incorporate at least 20% PCR content into the collation shrink film used to pack Nivea products such as body lotion bottles and tubs. Using ExxonMobil Signature Polymers technical knowledge, Vardhaman Polypacks’ film conversion capabilities and Green Worms’ high-quality PCR granules produced from Category II flexible waste, the team created a film solution with Exceed™ Stiff+ m 0238 performance polyethylene. The resulting collation shrink film is said to achieve a 22% PCR content dosage.
According to ExxonMobil Signature Polymers, the solution has ‘superior’ machine direction and transverse direction (MD-TD) shrinkage balance compared to the reference film, improved tensile properties compared to the incumbent virgin film and maintains ‘excellent’ puncture performance despite incorporating PCR content acquired from varying flexible waste sources.
In related news, back in March ExxonMobil helped Plastilene and Reciclene develop collation shrink films with post-consumer recycled content, claiming to reinforce their strength and durability with its polyethylene polymer. The films have also been tested for tensile properties, haze, and shrinkage with the ASTM D882, ASTM D1003, and Plastilene methods.
Last month Novelis and Beiersdorf revealed that the Nivea Creme tin is now made from 95% recycled aluminium. The recycled aluminium used in the product is sourced from Novelis’ recycling network which includes Novelis Nachterstedt, an advanced aluminium recycling centre that has an annual capacity of 400,000 tonnes.
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